MAP OUT WHAT YOU WANT TO SAY: Green Trails Maps wasn’t sure what they wanted to say or how to say it in a beautiful and premium way. After extensive study, Milepost59 focused on telling their accuracy-through-hard-work story in an approachable way. We then developed a set of brand expression guidelines that led the way to a new identity, tagline, website, retail messaging, and print campaign.

 

Brand Positioning & Expression, Logo, Website Design